Evaluation of tourism development drivers in Alman village, Rasht County

Articles in Press

Document Type : Original Article

Authors

1 Department of Agricultral Economics, Faculty of Agricultural Sciences, University of Guilan, Rasht, Iran

2 Department of Agricultural Economics, Faculty of Agricultural Sciences, University of Guilan, Rasht, Iran.

Abstract

Rural tourism is one of the main areas of tourism. Identifying and prioritizing drivers of rural tourism development is the concern of strategic decision-making centers in the field of tourism, and conscious planning based on the knowledge of these drivers is the way to develop villages. Alman village, near Rasht city and Rasht-Bander Anzali highway, has a suitable geographical location and unique capacities for the development of rural tourism. In this study, by designing a comprehensive decision tree with six criteria and 36 sub-criteria, the driving forces affecting the development of tourism in this village were identified. Also, the Spherical Fuzzy Hierarchy Process (SFAHP) was used to prioritize the driving forces affecting the development of rural tourism. The required data was collected by completing the pairwise comparison questionnaire by 15 tourism experts in Guilan province. The results showed that among the criteria of the decision tree,"Employment development"with a relative weight of 18.05% has the first importance. Also, the criteria of"Environmental-Physical"and"Village Capacity"with relative weights of 17.68 and 16.79% are in the second and third place, respectively. Among the sub-criteria related to"Employment Development","Improvement of job opportunities related to tourism","Investment in the training of local manpower required for the development of tourism services and activities", and"Creation and development of eco-lodge"were the three most important sub-criteria in order to realize the development of rural tourism, respectively. The support and removal of obstacles from the government in order to create agreater role for the private sector in rural tourism can lead to the development of employment and the improvement of capacities and infrastructures of rural tourism. Increasing the level of awareness and empowering the villagers along with their participation in the development process of rural tourism is one of the requirements for success in advancing the development goals of this sector.

Keywords

Village and Space Sustainable Development

Articles in Press, Accepted Manuscript
Available Online from 27 July 2024

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