Document Type : Original Article
Authors
1
Ph.D Student of entrepreneurship, Department of Management and Entrepreneurship, Faculty of social, Razi University, Kermanshah, Iran.
2
Department of Management, Faculty of Management and Accounting, Razi University, Javanroud, Iran.
Abstract
Introduction:
In the current economy, due to the competition between businesses, the industry, as one of the most important services of the industry, experiences tight competition with other industries in the world. Information technology in recent years has a tremendous impact on all sectors of this industry. The electronic industry is the result of the link between tourism and information technology. The capabilities and competitive advantages of e-commerce are important factors in creating an economic leap in the tourism industry. Rural tourism is not a general solution to all the pains and problems of villages, but it is one of the methods that may be economically important. Creating businesses can be a strategy for the development of the rural electronic tourism industry. Inadequate coordination between different can cause non-compliance and reduce the effectiveness of e-tourism development. In the development of the rural electronics industry, maintaining the cultural and natural identity of the region is a problem.
Methodology:
The present research was carried out in a qualitative qualitative study using the theoretical method. In the documentary and library method, first, the theoretical foundations related to the research topic and the background of the studies conducted inside and outside the country about the topic, reviews and many written sources including books, articles, press, reports, websites, blogs and news agencies were analyzed. Collecting research data has been done with two documentary-library methods, field observation and interview. In part of the semi-structured interview, it was used as the main data collection tool. The statistical population was professors of business management, entrepreneurship, tourism industry, managers of information and communication technology and rural partnerships in Kermanshah province. Sampling method was done purposefully and with theoretical love method and 15 people were selected as a sample. The selection was carried out according to the snowball until theoretical saturation was reached. The method of data analysis was open, mixed and selective coding along with their requirements of solvent analysis. In this research, in order to ensure the validity and reliability of the interview questions, matching method and intra-subject agreement method were used.
Findings:
Research factors in designing a business model in the development of the rural electronic tourism industry include economic and socio-cultural factors, infrastructure, government support, electronic development, competitive advantage, governing laws and regulations, individual factors, institutional factors, environmental factors, The business was identified in the development of the electronics industry, and new technology.
Discussion and conclusion:
The current research suggests this model as a guide for the formation of electronic tourism businesses in the village. Considering the mutual and multiple benefits of the development of e-tourism in rural areas, the findings of the current research can be of interest to policy makers and decision makers in related sectors (such as tourism, municipality, etc.) as well as those involved in the matter. Economic and socio-cultural factors are among the most important and fundamental factors affecting the development of the rural electronic tourism industry, and paying attention to them provides the necessary background for the growth and development of the rural electronic tourism industry. The development of the electronic tourism industry in rural areas is done with the aim of reducing business problems, creating incentives for development and ultimately satisfaction with tourism, and by ensuring profitable activities in rural areas, they are looking for ways to reduce immigration and even return immigrants to their hometowns. Rural electronic tourism has been considered as one of the fields of synergy and expansion of economic activities in rural areas of the country.
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