نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشجوی دکترای کارافرینی، گروه مدیریت و کارآفرینی، دانشکده علوم اجتماعی، دانشگاه رازی، کرمانشاه، ایران.
2 دانشیار گروه کارآفرینی، دانشکده علوم اجتماعی، دانشگاه رازی، کرمانشاه، ایران.
3 استادیار گروه علوم میان رشته ای، دانشکده فناوری های راهبردی، کرمانشاه، ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Introduction: Technology-based businesses, by offering innovative solutions, play a key role in the sustainable development of villages through increased productivity, job creation, and improved quality of life. Achieving sustainable development in the villages of Kermanshah Province is a strategic imperative, contingent upon creating innovative business models that can simultaneously ensure economic, social, and environmental sustainability. In this regard, technology-based businesses, with their capacity for job creation, productivity enhancement, and access to new markets, play a pivotal role. This study, utilizing a grounded theory approach, is designed to discover and present a comprehensive and indigenous model for such businesses. By relying on field data extracted from the specific context of the villages in this province, it aims to provide an operational framework for policymakers and entrepreneurs.
Research Method: This study is applied in purpose and qualitative and exploratory in approach. It was conducted inductively using the grounded theory research method. The study population consisted of experts, including professors from the Entrepreneurship and Information and Communication Technology departments of Razi University and Islamic Azad University in Kermanshah Province, key informants knowledgeable in the management of technology-based businesses, entrepreneurs, and heads of rural cooperatives. Theoretical, non-probability, judgmental, and purposive sampling was used to select the study samples. The criterion for determining the sample size was achieving theoretical saturation, which was reached after 17 interviews; however, three additional interviews were conducted to increase confidence. Data were collected using semi-structured, in-depth interviews with experts and key informants who had the necessary experience, expertise, knowledge, and sufficient familiarity with the subject. The interviews lasted between 40 and 65 minutes. Based on the rule of theoretical saturation, data collection continued until the information related to the research categories was complete, and no new information relevant to the research topic was obtained in the final interviews. This indicated the achievement of theoretical saturation; in other words, the newly collected data did not differ from the data obtained from previous interviews and became repetitive. The interview data were analyzed using a three-stage coding process (open, axial, and selective) based on the Strauss and Corbin approach, and the initial model was developed. To ensure the validity and reliability of the interview questions and collected data, member checking and intra-subject agreement methods were used to ensure that the findings accurately represented the existing realities. These approaches helped increase the validity and reliability of the research, leading to the presentation of a comprehensive and practical model in the field of technology-based businesses for sustainable rural development. This research was conducted during a specific period, from April to June 2024. The theoretical and empirical foundations of this research served as the intellectual framework and were used in all stages of design, implementation, and data analysis.
Findings: The findings indicate that in the resulting paradigmatic model, economic factors, socio-cultural factors, infrastructural and technological factors, political and governmental factors, environmental and geographical factors, educational and research factors, technical and innovative factors, and communicative and network factors were identified as "causal conditions." These factors make technology-based businesses essential and inevitable for the sustainable development of villages in Kermanshah Province. "Contextual conditions" include the physical and structural conditions of the villages, legal and ownership conditions, knowledge and information infrastructures, and historical backgrounds and past experiences. Factors such as the specific conditions of the innovation ecosystem, institutional-organizational conditions, cognitive-behavioral conditions, adaptive conditions, and transformative conditions act as "intervening conditions." The core phenomenon is "Technology-Based Businesses in Sustainable Village Development." The "strategies" for technology-based businesses in the sustainable development of villages in Kermanshah Province include human empowerment strategies, market and sales development strategies, and technology-based product and service development strategies. Finally, the consequences of technology-based businesses in sustainable village development include transformations in livelihood patterns, emerging institutional consequences, digital health outcomes, and educational transformations.
Conclusion: Technology-based businesses, by combining innovation and modern technologies, have high potential for the sustainable transformation of villages. By improving access to digital markets, increasing agricultural productivity, developing clean energy, and creating new job opportunities, these businesses not only strengthen the local economy but also help reduce rural migration and preserve the environment. Consequently, strengthening these businesses can be considered a key strategy towards balanced and comprehensive development of rural areas.
Keywords: Business, Technology, Innovation, Village, Grounded Theory.
کلیدواژهها [English]
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